DDI partnered with the World Bank/Federal Government of Nigeria-funded Micro, Small and Medium Enterprises Project and provided business development services to the distinct market segment of the ginger farming population in Kaduna State. This was a sub-sector focused BDS market aimed at supporting the growth of the ginger industry.
Our intervention strategy for this market segment involved prioritizing the constraints that are experienced along the value chain of the ginger sub-sector. Thereafter, we linked the enterprises with larger firms in the supply chain and ultimately to a growing market. In addition, based on a market research that involved both constraint and demand analysis, a number of services that are demanded by MSMEs and that address key business constraints were developed. This service-market, particularly in the agricultural sector, has been shown to improve the performance of MSMEs.